Iron Claw director Sean Koriakin breaks into the Latin market with a two-spot campaign for a major telecommunications company in Colombia.

In collaboration with agency Euro RSCG, Iron Claw was hired to direct and produce two sixty-second product-launch spots to tout the country’s new 4G wireless network.

The comedic spots combine live-action performance with VFX environments and elements to make absurdist, exaggerated scenarios comparing 3G to the newer 4G network speeds. The campaign’s spokesperson is a quirky, happy-go-lucky everyman who finds himself inside a massive, James Bond like testing lab where zany comparison tests are in progress.

Iron Claw was happy to work with client and agency from soup-to-nuts, handling live-action, editorial and post. Iron Claw hired Musikvergnuegen to handle sound design and original music.