There’s just too much good TV to watch it all these days. But no matter what, if you haven’t already, you need to drop what you’re doing and get up on FRIDAY NIGHT LIGHTS.

IronClaw was very happy to work alongside DirecTV‘s Design Space on this year’s promo for the new season. FNL is a critically acclaimed program showing exclusivley on DirecTV’s Channel 101 Network.

The idea was to create a surreal world gesturing at the increasing division between characters and general dramatic mayhem about to unfold. The actors were shot before green screen and all of the environments were created in CG. We were pleased to work with Ben Mor of RSA Films and Dariusz Wolski, DP on the ‘Pirates’ movies as well as Tim Burton’s ‘Alice in Wonderland.’ From pre-vis through finishing, everyone worked like a well-oiled machine.

Big thanks to Tracy Bugh, creative director at DirecTV Design Space, for having such a cool vision of this spot and daring to go a bit more ethereal with it. And of course for bringing delicious cookies that Sean devoured singlehandedly one super late night working.