Director Matt Hodgson brought the Overstock.com project to Iron Claw requesting a new look for an existing campaign. Creative Director Sean Koriakin helped envision a massive fantasy ice world stuffed with products.

The talent, Jennifer Paige, ice skates through a green screen wonderland, interacting with imaginary products only to be seen weeks later. Iron Claw shot 360-degree product shots that were populated into the 3D environment and composited with additional effects.