Iron Claw worked with Saatchi & Saatchi LA to create the opening sequence for Toyota‘s new marketing campaign called the “Camry Effect.”

Camry owners can visit the site to enter information about themselves and share stories. The idea is that the Camry community is the largest of car owners in the world, and the Camry Effect is one’s place and contribution in the community.

We’d like to thank all the people that worked so diligently on this project, we had a lot of fun!